Spiritual/Political/Philosophical Blog on the Nature of Truth and Falsehood and Heaven
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| Sunny Days in Heaven Spiritual/Political/Philosophical Blog on the Nature of Truth and Falsehood and Heaven |
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Friday, April 26, 2002 99 and 44 100th's pure Mark Byron (link on the right) mentions Ivory Soap in passing and it's old slogan for its brand. It just so happens that my mother was on a train once when she was a young woman (back in the 40's maybe) when the man next to her mentioned he worked for Ivory Soap. She asked him if it really was 99 and 44/100th's pure? "No," he told. "You mean it's a lie?" "Yes." "I don't understand. How can you get away with it?" "Because it's not 99 and 44/100th's per cent pure, it's 100 per cent pure. Our Ad marketers came up with the idea. Say its 100 % pure and who would remember or care? This way we come off as close to pure as you can get so that people think this is a unique product." "Ahh, I see." posted by Mark Butterworth | 1:49 AM | |
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